Facebook Inc (NASDAQ:FB) is bringing a new and an advanced tool that will enable online retailers and marketers to track online purchases of Facebook users who have viewed their ads, reports… Reuters. This development is reportedly going to help e-marketersThe post Facebook Inc (FB) Offers A Conversion Measurement Tool To E-Marketers appeared first on ValueWalk.
Third parties such as social shopping app maker Glimpse have been offering solutions to specific aspects of the social commerce “problem” for some time, particularly the disparate data sets available to online retailers.
Daid Baser used the example of an online show retailer to demonstrate the function and outcomes of this tool. David believes that marketers can see the number of people who bought shoes, but personal identification of purchasers will remain private.
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