Content optimization techniques for SEO

Content optimization techniques 

Content in the website is one of the most important parts for a website as well as it is also the most valuable element for SEO

Theming Content

The first question you need to ask yourself when optimizing a page is, What is the Page About?

If you can’t answer this or your answer is a keyword, then maybe you shouldn’t be building the page. Seriously. You need the page to be about something in order for it to have value on your website.

In the case of my client, the page was about a conference in Los Angeles where the company was going to exhibit. It’s starting to make sense now, isn’t it? Specifically, the page was about a single type of software it sells. Let’s call it Software A.

Putting Content Into Context

The second question you need to ask yourself is, What is the Purpose of This Page?

Is it news, a press release, a blog post, an educational piece, a sales piece? What are your goals with the page?

In my client’s case, the goal was to announce that it would be at the event and give a little bit of background about Software A. I’d call it a press release.

Consider Content Timing

The third consideration is: How long will this content remain relevant?

• Is it an educational piece that will always be useful?
• Is it a product explanation that will be relevant until the next version comes out?
• Is it a news item that will always be interesting?
• Is it an event that will recur?

In my client’s case, the page was about an event that would happen once (next week, in fact) and then be over.

Content Optimization

Finally, we get to optimization for search. Given the other questions you’ve asked, what makes sense for optimization?

• Are there relevant keywords to use?
• Should you include links to other content?
• What should the Title, Description and Heading say?

Making Decisions

The answer is, it depends. Don’t apply a one-size-fits-all method to your optimization. Sometimes it doesn’t make sense to even put keywords on a page. Sometimes a few well-optimized links are all you need. Either way, the answer is common sense.

In my client’s case, they were putting out a news item about a conference for Software A in LA next week. I chose two key phrases in the text and linked them back to Software A’s pages. I chose a Title and Heading that read something like, “Company Presents Software A at Conference.” Anything beyond that would have been overkill.

So next time you’re wondering how to optimize a page, first use the handy chart below.

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- @ seo freelancer

Search Engine Optimization for beginners

Search Engine Optimization 

SEO Stands for Search Engine Optimization. SEO improves the volume and quality of traffic to a web site from search engines. On the other hand, Search Engine Optimization refers to the collection of techniques and practices that permit a site to get more traffic from search engines (Yahoo, Google and Microsoft). Conceptually, there are two ways of doing SEO. These are:

On-Page SEO:

This includes providing good content, good keywords selection,  putting keywords on correct places, giving appropriate title to every page etc.

Off-Page SEO:

This includes link building, increasing link popularity by submitting in open directories, search engines, link exchange etc.

A website is not fully optimized for search engines except both on and off-page SEO. Before starting SEO, you should have a good knowledge about the following:

A) Keyword Research: 

Before starting optimization of your site, you must have to know which terms you want to target. You may choose 3 or 4 keywords which will help you for better SEO. You can get this from here-Google Adwords

B) Keyword Volume: 

Estimate how much search traffic a specific keyword receives each month. You can get this from here- Google Adwords External Tool

C)  Keyword Density: 

keyword density means the relative frequency of the word in the text expressed as a percentage. For example, if a specific word is used 5 times on a page containing 100 words; the keyword density is 5%. If the density of a keyword is too low, the search engine will not pay much attention to it. If the density is too high, the search engine may activate its spam filter. So, the optimum value for keyword density is 5-7%.

D) Location of Keyword: 

keyword plays a significant role to increase the page rank. The closer a keyword or keyword phrase is to the beginning of a document, the more significant it becomes for the search engine.

E) Content: 

Content is the meat and bones of your Web site. Content is the King. It’s all the information your Web site contains, not just the words but also the Engagement Objects (the images, videos, audio, interactive technologies and so on that make up the visual space).

F) Page Rank:  

Page Rank can still be the deciding factor that bumps your site to the top of the search engines. Not only that, it is also a good indicator of which sites you should spend your most time trying to get links from. Install the Google Toolbar to find out.

G) Anchor Text: 

The quality of anchor text plays an important role in ranking your pages for specific keywords, especially competitive ones. Anchor text refers to the words that make up a link; they are the words that turn your mouse cursor into a finger-pointing hand. For example, in the sentence, "I love you." Here "love" is anchor text for the link.

H) Link Building: 

Link building is the SEO practice of obtaining links from external web sites to your own to improve both direct referrals ie. people clicking on the links and search engine ranking. Link building is all about increasing your site link popularity. Inbound linking (also called back links) is perhaps the most well known and often discussed of the link structure elements in search engine optimization. These back links are the links that point into your site from an outside Website.

How to increase Link Popularity?    

Here I am listing out some important tips which will help you to increase your web site link popularity. These are:

• Get your site listed in Open Directory Projects like dmog.org, yahoo.com.
• Submit your site in popular search engines manually. Don't go for automated submission.  
• Provide high quality content.
• Influence your personal relations with other webmasters. Put your site link on their sites. 
• Participate in Link Exchange Program. 
• Submit your site to bookmark sites like DIGG, and Slashdot etc. Before submitting please go through their spam policy.

Earnings from SEO is the most important matter for the freelancer. There are too many ways which will help you to earn money from SEO. If you begin starting SEO for your site & your site gets a good page rank then you can earn from your site by selling different services or products. Google Adsense is the most popular way to earn from internet ads. Besides this, you can get many works from outsourcing marketplace like; content writing, back link establishment, SEO consultant, on-Page optimization etc. 

THANKS.

 

Domain Age Plays important Role in Google search ranking

 Is Domain Age Plays important Role in Google search Ranking ?

There are many questions to answers,such as I have a domain which is four years old i have not setup hosting for that. if i use that domain to launch website will that help me in rankings? if, no then what factors in domain age are considered by Google ?


One SEO related question which is often asked throughout webmaster forums is how muchdomain registration age is important for SEO. 

The points behind this question include:

• well-established sites have old domain names, so by reverse logics, an old domain should mean that the site is well established;

• spammers register and drop domains quickly, thus logically spamming sites usually have newly registered domain names.

Generally, webmasters agree that domain age is hardly a powerful ranking factor but opinions vary:

• it can be no factor at all;

• it can play only a single minor factor in the millions of other factors (but it still is);

• it matters a lot (as most participants of this discussion seem to agree, for example).

Google’s patent “Information Retrieval Based on Historical Data” of 03/31/2005 reviewed by WebmasterWorld forum hugely accounted for these rumors implying that Google does look into domain registration 

While the patent does sound rather straightforward (by the way its official version is no longer available online, so it might have been deleted), domain age factor is bothoverestimated and misinterpreted. 

My point is simple: domain registration date cannot speak for either quality or trustworthiness of a website as:

• domains can be registered but never used for a long time (parked);

• new domains can be used for highly established companies (with the old domain 301-redirecting to the new one);

• a domain name can be used for illegitimate purposes for years and then sold to a “good” person/ company without any change of the initial registration date.

Thus my verdict to the whole dispute is as follows:

• Website age (and its backlink profile age) is what really matters;

• Domain age can play a minor part only as damping factor – i.e. one of the factors signaling the search engine that this might be a spammy / illegitimate site;

• Old domains may carry more weight due to their past records (i.e. old backlinks pointing to them) – this can be a good point to consider but then again if you are serious about your brand, keep in mind that an established domain already has associations and history before you own it and they might be hard to conquer.

Conclusion: domain registration date won’t of course hurt but it will hardly help. So I would focus on registering a new short niche-related and catchy domain name instead of trying to buy an old (previously owned by someone) one.

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