Moz has released the 2013 Local Search Ranking Factors, a survey of local experts that examines general, specific, and negative ranking factors. It has some interesting data about what local search marketers are utilizing and discovering when it comes to local search results.
When it comes to overall ranking factors, page place signals are considered the most important. This includes things like appropriate categories, keywords in business titles and proximity. This should come at no surprise and does highlight how important it is to ensure that when you're listing your business locally that you're selecting the most appropriate business categories as well as the keywords content.
The Local Search Ranking Factors ranks the most important ranking factors as well as the most important competitor difference makers, the things that make your site stand out more versus your competitors
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