Saturday, 15 December 2012

High Page Rank Directory Sites


Hi Everyone, Today i am going to sharing with you a list of High PR Directory Submission. Directory Submission is the basic and very important parts of SEO. Because of, with the help of directory Submission we can able to makes multiple Strong backlinkes. Thanks.........! 1
Sr.No
Directory Sites Url
Page Rank
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Friday, 14 December 2012

Google makes porn images harder to find


Google “Censors” Porn in Image Search

The mighty promoter of the free Internet for all, freedom of expression and the like, has made a significant change to the way it displays explicit images in its image search. reddit users, and not only them, are in disbelief, and their concerns about censorship attracted immediate media attention. While Google denies intent of censorship, users can no longer find porn easily with Google image search. The ability to turn SafeSearch on and off on Google image search is now replaced with “filter explicit images” and “report offensive images.”
Google image search screenshot.
Google image results for a common sex act are funny and far from porn. But when you “filter explicit images” this particular search will show no results.
Some more innocent queries like “boob” (a term listed in any English dictionary) will not return any results with “filter explicit images” on – a silly thing if you consider the first definition of the term: a stupid awkward person. Only the second definition of the term refers to a woman’s breast. One could argue that Google image search is now broken, if “boob” will not show any results when SafeSearch is active. This is just one of the many examples we could use to make the point.
for full article click this link

Wednesday, 12 December 2012

Indexing with robots.txt, meta tags and canonical


Indexing with robots.txt, meta tags and canonical

Why should search engines influence indexing?

There’s a variety of reasons to control indexing and thus to dictate how a search engine should deal with websites and links:
  • Allow or disallow following links
  • Prevent indexing of irrelevant websites
  • Index duplicate content under only one URL
The goal, of course, is to deliver only relevant HTML pages to the engine. But this doesn’t always happen properly. Duplicate content quickly occurs due to technical problems or the ubiquitous ‘human factor‘, which is is all to common. But there are ways to keep an index clean and counteract this.

Which methods work?

I will be covering 3 methods for influencing the indexing for your site. Which ones these are and how they can be used.

/Robots.txt protocol

The /robots.txt is like a ‘bouncer‘ for search engine crawlers. It explicitly allows which crawlers may search which pages/sections on a domain. Most of the crawlers follow the /robots.txt file, but it is more a suggestion, not an order.
The /robots.txt file primarily uses two instructions:
User-agent: – determines which crawler should apply for the following instructions
Allow/disallow: – determines the file or the index
An empty line closes the data set.
The /robot.txt file generally looks like this:
# robots.txt for http://www.example.de/
User-agent: ROBOTNAME
Disallow: /pictures/
User-agent: *
Disallow: /confidentialData/
Disallow: /allPasswords.html
If you want to respond to the crawler, use the following expression: User-agent: *
Be careful, with disallow/ you block: / all robots from the entire domain. If there is no organic traffic to a site, this could be the reason.
As long work is being done in a test environment and the data should not yet be found, it is useful to not index complete indexes.
Crawlers from dubious providers usually are not influenced by /robots.txt. But established search engines do observe the instructions.
But why should I disallow crawlers access to parts of my domain?
It’s very simple. Not all webserver contents should appear in a search engine index. The instructions request the crawler to not execute indexing for certain pathways. This could be the case, for instance, when there are test pages on the webserver that are not yet ready for the public. Or, it could be that not all pictures in a folder should be indexed.
/robots.txt is particularly suited to prevent the indexing of non-relevant HTML pages. However, page URLs can still end up in the index. For example, if pages are to be externally linked. If this is the case, no snippet is displayed in the SERPs. If individual URLs should be excluded from the index, the following methods are suitable.

Meta tags

Two elements of meta tags are useful for controlling crawlers and indexing HTML pages. How the crawler should proceed with the indexing and the links to the HTML pages can be set for every HTML page.
The meta instructions <meta name=”robots” content=”index,follow” /> responds to the crawler for every HTML page individually and gives it the following possible instructions:
Parameter
Meaning
content=”index,follow”index HTML page, links follow
content=”noindex,follow”do not index HTML page, links follow
content=”index,nofollow”index HTML page, links donot follow
content=”noindex,nofollow”do not index HTML page, links do not follow
This tells the crawler whether it may take the HTML page into the index and whether it can follow the links in the HTML page. Links from “nofollow” HTML pages do not pass PageRank or other forms of link equity. The “nofollow” attribute can be specifically used to devalue links on an HTML page.
When dealing with documents that have no HEAD area, the X-Robots tag can help. This tag allows non-HTML documents, such as pictures or PDF files, to be limitedly indexed.
Meta tags are best used to prohibit following links or indexing individual HTML pages.

Canonicals

The canonical tag is primarily an aid to prevent duplicate content in the index. Canonicals tell search engines that instead of the page it found, the original (more relevant) page should be in the index.
The canonical tag belongs in the head area of an HTML page and is used as follows:
<link rel=”canonical” href=”http://www.example.de/rightpage.html”>
Duplicate content occurs as follows, for instance:
  • URLs can be found with and without www.
  • Session IDs are used in the URLs
  • similar content to the HTML page
    • the same product can be offered in several categories
It is useful to give every HTML page a canonical tag with its own URL so that they refer to themselves. In this way, potential URL tracking parameters don’t cause duplicate content.
for more information click here

Sunday, 9 December 2012

What is Latent Semantic Indexing in seo?


seo freelancer

With LSI search engines can pay attention to what is on your web-page as well as what is NOT on your webpage.

In other words, if most of the “golf” websites on the web contain the keyword phrase “Tiger Woods” but your website, for whatever reason does not, the LSI based search engine will know about it! They may even consider you less relevant because your web page is not talking about “latent” topics related to your parent theme . . . which in this case is “golf”.  

LSI allows a search engine to determine quickly the relevance of a website outside of the actual search query that a user would type in to search for content.

For example a website about dogs may naturally have content about dog training, canine obedience, dog history and German Shepherds.

LSI adds a new process when indexing a website. Not only are the keywords considered but the entire content of the website is considered as well. The whole site is now considered instead of just single keywords on a single page.

LSI determines whether a site has other terms that are semantically close to the queried keyword. This means that the algorithm is able to determine good content by the natural occurrence of other keywords that are similar (semantic or semantically related) to the queried keyword.

There has been a massive amount of research that has gone into this algorithm. It is worthy of note that this simple method of determining semantic closeness to a queried word is surprisingly close to how an actual human would classify a document as being relevant yet it is automated by the search engines.

Documents which are seen as semantically close tend to rank surprisingly higher than documents that do not use semantics to cover their theme.

Friday, 7 December 2012

Broken URLs Generally Don't Hurt Your Rankings :Google

According to a recent Google Webmaster Help thread (http://goo.gl/BbtMB)


seo freelancer

So there you are, minding your own business, using Webmaster Tools to check out how awesome your site is... but, wait! The Crawl errors page is full of 404 (Not found) errorsIs disaster imminent?

A busy thread at Google Webmaster Help has one webmaster asking if a large number of broken links that are found internally can have a negative impact on your Google rankings. The answer is it won't necessarily hurt the overall site's rankings in Google but it does hurt your internal linkage structure and hurts the user experience on your site. But generally, invalid URLs do not hurt the site's ranking on a whole. 

It does hurt the specific invalid page from ranking - since it is invalid. It doesn't give you the full benefit of using your internal linkage the most optimal way. But having invalid URLs and isolating just that, does not have a negative impact. John Mueller of Google said on Google Webmaster Help the following: The number of crawl errors on your site generally doesn't affect the rest of your site's crawling, indexing, or ranking. 

For more information about 404's in particular, I'd also check out our blog post over here

@ seo freelancer

Thursday, 6 December 2012

Pinterest Welcomes Brands With Biz Accounts


Pinterest , the company announced today that organizations can now sign up for their own business accounts, or convert their existing user accounts to business accounts.

In doing so, companies agree to a new set of terms of business that Pinterest has now established. Until now, users were technically limited to "personal, non-commercial use" of the online bulletin board.

Signing up as a business will also give companies access to new features designed to make it easier for them to share their content with other Pinterest users. "We want to help more businesses provide great content on Pinterest and make it easy to pin from their websites," said Pinterest Product Manager Cat Lee in a blog post today, indicating that the new business accounts would be suitable for publications, designers, bloggers, retailers, online merchants, non-profit organizations, or local businesses.
A verification badge will help people more easily locate businesses, for example. Companies can also integrate the Pin It and Follow buttons, as well as the Profile or Board widgets, making it easier for users to save and pass along the content from corporate accounts. Businesses will also receive updates on future products and services designed to help them better understand their audience. click to continue reading

@ seo freelancer

Positive and negative of COMPETITOR BRAND BIDDING IN PPC




seo freelancer mumbai


REASONS TO AVOID BIDDING ON YOUR COMPETITORS BRAND TERMS


  • It can annoy your competitors, and you’re likely to receive a cross email/call asking you to stop.  It is however completely legal, and does not break any of Google’s policies as long as you are not ‘passing off’ or using trademarked terms in your ad text.
  • It doesn’t always work – especially if your product has significant differences, has a higher price, or where brand loyalty is high.
  • It can result in high bounce rates – especially if your adverts suggest you are the competitor that you’re bidding on (something to avoid). You need to work your adverts and landing pages hard to ensure you are giving the user a good experience.
  • If your competitors notice it – they can also retaliate and start bidding on your brand.


REASONS TO BID ON YOUR COMPETITORS BRAND TERMS


  • You’re targeting people who have a specific interest in buying relevant products/services.
  • Total cost, cost per click and subsequent cost per conversion is normally very low.
  • You can achieve a good ROI with a small investment. This depends on the scale, volume and relevancy of the competitors.
  • It can be good if your brand is not yet established. You can ride on the back of a competitors marketing activity/brand.
  • You can exclude the area where you know their head office is to reduce the chances of your competitors noticing.


Tuesday, 4 December 2012

Page rank is not a significant ranking factor?


The only experimental proof I’ve seen regarding the effects of domain page rank on Google search engine result positions. SEO experts in reputable SEO forums says page rank is not a significant ranking factor.

I have conducted a study to confirm if this is a fact, and it is. I sampled 25 different keywords at random and gather the top one URL until Position 50. 
The domain (homepage) page rank data are then gathered simultaneously from multipagerank.com.

Finally I then perform ANOVA (Analysis of variance) statistical analysis to compare the means of page rank each at Position 1, Position 2, Position three and so on until Position 50.If the result of the ANOVA is statistically different this means that domain page rank has some affect on Search engine rankings. If not, this is not a factor in ranking.
Please see below for the plot of the analysis:
Based on this plot, apparently the variations among the statmax (mean + standard deviation) and statmin(mean-standard deviation) are very similar. Graphically we can say domain page rank has no significant affect on Google ranking. Now, to confirm this, a ANOVA is conducted with the following hypothesis:
Null Hypothesis: Domain Page rank has no effect on Google search engine ranking.
Alternative Hypothesis: Domain page rank has effect on Google search engine ranking.
Confidence level: 95%
Rejection/Acceptance of Hypothesis Criteria:
1. Accept null hypothesis if anova p-value is greater than 0.05
2. Reject null hypothesis if anova p-value is less than 0.05
Below are the ANOVA result:
Based on the result, p-value is about 0.65 so it means to accept the null hypothesis that domain page rank has no effect in Google search engine ranking.
What this study suggests in your quest for high search engine ranking?
1. Do not be obsessed with domain page rank when you want to rank high in Google.
2. Do not focus on increasing your page rank to increase your ranking.
3. High page rank does not mean high relevance (as high position results in Google are high relevant results to a search query).

-@SEO Freelancer