Key Features for Page Optimization in SEO

Page optimization is an important matter of SEO. Both On-Page & Off-Page optimization is essential for this. So, you have to get a core idea about the features of page optimization. Here I mainly point out the features of page optimization which may be helpful for you to optimize page professionally.

Key Features of On-Page Optimization:

1. Meta Tag: Meta Tag is important for SEO. This is not used for Google page ranking but it increases the weight of your keywords and it also determines what your site is about.

2. H1-H6 Tag: This Header Tag optimization is another important part of SEO. For this you need to have knowledge about HTML tag optimization.

3. Image Alt tag: The alt text that comes with your images is vital when people are looking for images about your niche. It also boosts your site’s traffic. So don’t underestimate the images of your site.

4. Permalink for URL Structure: Structure of permalink is an important matter for page optimization. Short links are not helpful for you to increase your traffic. But if you’re serious about your SEO, it’s better to have a domain name that is related to your keywords, content and Meta tag.

5. Name of Page: Good Keywords make your site specific to the search engines. Select your page name using good keyword.

6. 

   SEO friendly contents: “Content is King” remember this in case of on-page and off-page optimization. Content should be SEO friendly. Content has to be reliable with your site’s keywords.

7. Xml Sitemap: Sitemap generation and submission in different search engine is most important for SEO. From this site (http://www.XML-sitemaps.com/) one can easily generate sitemap for his site. But after this you have to submit this sitemap in different search engine. You can use Google Webmaster Tools for submitting your site in Google search engine.  

Key Features of Off-Page Optimization:

1. Blog Commenting: In almost every Blog there is an option to make a comment. For submitting a comment makes sure that that your comment is a quality comment. Because quality comment will help you to make a strong backlink. Try to make comment in relevant Blog.

2. Social Bookmarking: This is purely artificial. Create account in different social bookmarking site and bookmark your site easily. For example, you can use www.socialmarker.com which will link you to some important bookmarking site for social bookmarking. 

3. Directory Submission: Before directory submission you have to find out the relevant directory. You can find huge directory submission website, but always submit your directory in relevant directories for strong backlink.

4. Forum Posting: In case of Forum posting Good Profile is very important. So that they don’t count you as a spammer. Whenever you post something in a thread, make sure that it makes sense.

5. 

   Social Networking: It provides a great value in case of SEO & SMM. Links from these sites (like Facebook, Linkedin, Twitter, Youtube, and others) are extremely powerful if your profile pages can gain the trust of search engines.

6. Article Submission: If your article is unique and ensure quality then you can submit this for strong backlink. There are huge article submission sites which may be helpful for. These are: www.ezinearticles.com, www.goarticles.com etc.

These features are key features for SEO. You must have to gather knowledge about each point/feature deeply. If you capture perfectly all these key features then SEO will be easier for you.

Thanks.

Mahadi.

Top 5 White Hat SEO Techniques

White and Black Hat SEO

A good SEO can tune up your web site. For this you have to know about the SEO techniques. If you get a fresh idea & put some effort in regular basis, definitely you will be able to improve your website rankings. SEO techniques can be classified into two broad categories:

1. White Hat SEO: White Hat SEO considered as a good SEO technique all over the world. When an SEO technique authenticates the search engine’s guidelines & involves no deception then it is called White Hat SEO.   

           

2. Black Hat SEO:

Black Hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception. If you follow this Black Hat SEO technique, search engines can penalize your site by reducing your website rankings or eliminating listing from their database.  Such penalties can be applied either automatically by the search engines' algorithms, or by a manual site review.

Top 5 White Hat SEO Techniques

1. Quality Content:

Content is King. There is nothing more valuable you can do to optimize your site for search engines than offer unique well written content. A search engine try to provide what it believes to be the most appropriate website for any given search to the end user. So, quality content helps to increase traffic many times. 

2. Keyword Research and Effective Keyword Use:

Keyword is the main element of content. Research keywords and key phrases you think people might use to find your site. Remember, single words are not always the most effective target, try multi-word phrases that are much more specific to your service. Use the keywords and key phrases you have identified effectively throughout your website. Assign each page 2-3 of the keywords you’ve identified & use the keywords throughout all the important elements of the page. These are: Title, Meta Description, Meta Keywords, Heading Elements, <H1>, <H2>, Text, Alt Tag, Title Tag and Links. There’s no ‘right way’ to do keyword research. But one can use Google keyword research tool for advance ideas. 

3. Quality Inbound Links:

Quality Inbound Links help search engine to ranking your site well. Good links are links from other web pages that are regarded highly by the search engines and are contextually relevant to the content of your page. Bad links are links from web pages that aren’t regarded highly or potentially banned by search engines and have no relevance to the content of your page. 

4. Titles and Meta Data:

Title represents the true picture of content. Providing pages with proper titles and Meta data is essential. It’s very important to use them properly. Titles however still carry a lot of weight and when we think of semantic mark up it is understandable why. The title of anything is a declaration as to what the content might be. 

5. Use Structural Mark Up:

Semantically structuring your mark up helps search engines understand the content of your webpage which is of course a good thing. Making proper use of heading elements is essential because search engines give more weight to the content within the heading elements. Remember content is king!

I think after this discussion you all will be more engaged with White Hat SEO techniques. But be honest, it is a core aspect of SEO and proper website development.

Thanks,

Mahadi.

Forum Signature, Directory Submission & Social Bookmarking.

Off-Page SEO...

How to Edit Signature & Create Forum Profile

Forum profile enhances your website Search Engine Optimization performance. It is the part of White Hat SEO method. If you want to Forum Posting then you must create forum profile with editing signature in different forum posting website. For this, you have to register in a forum website then create a forum profile with signature. You can edit your forum profile signature following these guidelines.

• Go to your forum profile user cpanel.
• Find the edit signature button.
• Click the edit signature button and put BB code or HTML code for editing signature in your profile.
• BB Code: [url=http://www.example.com] Your signature text here[/url]
• HTML Code: <a hrief=“http://www.example.com”> Your signature text here</a>
• Click Update Signature button.

How to Complete Directory Submission in Different Website

Directory submission is the primary method of White Hat Search Engine Optimization for Link building. Directory is very easy way for submitting a website in different third party website. There are some ways for directory submission. These are “Featured Listing, Paid Listing, Reciprocal Listing, and Free Regular Listing etc”. When you submit your website in directory website then this submission goes under review in the website admin panel. You need to confirmation mail also. After reviewing your website by website admin then they publish your website. You can submit your website following this step:

• Select exact website category.
• Find Add URL/Submit your site button.
• Choose your payment options.
• Fill up your form.
• Submit.

How To Submit Social Bookmarking

Social Bookmarking is another important White Hat SEO Back Linking method. You can submit your website in high page rank social bookmarking third party website. If you want to submit your website in social bookmarking website then you have to maintain these following steps carefully.

• Register or signup of social bookmarking website.
• Must active your email confirmation link.
• Login this website and find the button name “Submit A New Story”.
• Click the button Submit A New Story.
• Then your first step is providing your website link such as “http://www.example.com/”.
• Click continue button and you get a form.
• Fill up the form and click “Submit or Preview” button.
• Finally Click the confirm button.

How to Comment in a Blog Website

Blog Comment is another most important way for White Hat Search Engine Optimization Link Building or Back Linking. You can comment in different blog website that is most related to your website keyword and category. So firstly you have to search in Google with your keyword then you can find your keyword related blog website. This is very simple to comment in a blog website. Just follow this instruction:

• Author Name.
• Email Address.
• Website Address.
• Sometimes you need to register for placing your comment.
• Submit.

How To Post Forum In Forum Website

Forum Posting is the strong link building process in Search Engine Optimization. You can post a forum with 3 or 4 anchor text with your main description following your website content. For posting a forum you must have forum profile. There are main three ways for posting a forum in forum website.

1. Posting New Thread.
2. Comment or Replying of existing thread.
3. Personal Message Forum Posting.

how to get author image in google search results

Google authorship programme 

Google Authorship helps authors establish authority on SERPs through the content they write

First of all, below points are to be compulsory

• A your own blog or website
• A Google Plus Account
• An About Me page on your blog.

if "about page" is already present in existing site or blog then need not to be worry but author link should be present there

if you made above points succesfully , then follow below steps
On your website or blog add this link,

<a href="https://plus.google.com/GOOGLE+ ID"
  rel="author" target="_blank"> follow me on Google+</a>

1) Replace GOOGLE+ ID with your Google plus id. You can get your Google Plus ID by going to your Google Plus profile page

2) Next go to your About Me page and add this link anywhere you want,

<a href="https://plus.google.com/GOOGLE+ ID"

  rel="me" target="_blank"> My Google plus profile</a>

3) Now go to your G+ profile and click the “Edit Profile” button

     Then click on the "LINKS"

     Add your Blog/site homepage URL and also the URL of your About page.

4) Finally Save your profile and you are almost done.  

lastly check this link to verified if it done properly

http://www.google.com/webmasters/tools/richsnippets

it will shown like this

@ seo freelancer

How to Create and design SEO-Friendly URL Structure

best seo friendly url structure  :

One of the most basic search engine optimization techniques is in using SEO-friendly URL structures. A good structure can help the indexation process of your website, but, unfortunately, there are plenty of websites that use incorrect, suboptimal URLs. In this article we take a look at the various elements of a URL and how we can create a structure that will help us rank as highly as possible.

Mind File Extensions

URLs that end in .html are favored by search engines. There are exceptions to this so make sure that you know your system well and that it’s friendly with search engine requirements.

Spammy URLs

If you still have certain doubts about your URL, go to a resource like seomoz.com There are spam detection tools that will help weed out things like spam words, and give you tips on hyphens, sub domain depth, domain length and digits. Again, all of this information is freely available online.

Hyphen vs. Underscores

The websites that contain an underscore in their URL are starting to become scarcer. The general belief now is that a user who is doing a Google search for “blue widget” will get better results from http://www.blue.com/blue-widget thanhttp://www.blue.com/blue_widget. Times change, and these protocols change as well.

Re-writing Your URLs

Lots of URLs that used to contain characters like &, +, =, _, $ and % are being overhauled to include more user- and search engine-friendly forward-slashes. This can get tricky, but there are plenty of tools out there to help facilitate this. Some are free open-source tools, and some are fee-based. The technical term is a “URL Mod-Rewrite” and this can easily be done via the .htaccess file on most servers.

@ seo freelancer

Blog and Blogging: Primary Idea for Bloggers

What is blog?

Blog is short for weblog. A weblog is a journal that is frequently updated and intended for general public consumption. Blogs generally represent the personality of the author or the Web site.

A blog is a personal online journal that is frequently updated and intended for general public consumption. Blogs are defined by their format: a series of entries posted to a single page in reverse-chronological order. Blogs generally represent the personality of the author or reflect the purpose of the web site that hosts the blog. A blog is often a mixture of what is happening in a person's life and what is happening on the Web. It’s a kind of hybrid diary.

What is weblog?

A weblog, sometimes written as web log or Weblog, is a website that consists of a series of entries arranged in reverse chronological order, often updated on frequently with new information about particular topics. The information can be written by the site owner, gleaned from other Web sites or other sources, or contributed by users. 

A weblog often has the quality of being a kind of "log of our times" from a particular point-of-view. A weblog may consist of the recorded ideas of an individual or be a complex collaboration open to anyone.

What is Blogging? 

The act of producing a blog is generally called Blogging. Bloggingis a way of collecting links to webpagesand sharing thoughts and ideas with people online.

The term blog is short for web log, a "log" of diary-like entries published on a web site. This is how it started, people publishing their daily thoughts for all to read on their website. Often the blog entries occur as short, an opinion, an idea, and a rant. And sometimes they are longer, thoughtful essays. Sometimes new entries are produced every few minutes, and sometimes just once and a while. It all depends on the author and what she or he wants to express.

Blogging is easy, almost instant, publishing of content to a website, where every entry is preserved in a database and is therefore categorized and searchable. Content can be photographs, recipes, restaurant reviews, or anything digitally storable on a computer that you can categorize.

Thanks
Mahadi.

What role do social media play in an SEO strategy?

Social media playing a good role in seo to increase traffic and visitors. Social media is best promotion tool share useful and unique information.

it's not just about having a social website, it is also about producing content that is web 2.0 friendly. If you can create content that gets results on social media sites, the search engines do take notice. Social buzz is becoming a ranking factor on its own, and the search engines, especially Google, does take this into account when calculating rankings.

 Social media itself is a new and powerful method of catching and retaining a client base. SEO is a mere subset of tools used to meet search engine standards. 10 % of what it takes to rank is what you do to your web site (optimization). the other 90% is split between content and getting links. Social media will help indirectly develop your link base.Social media play a vital role in SEO because the links you get from these social media website are natural and beneficial as compare to other link building methods. 

Social media has an effect on SEO in more ways than most people realize and can be used to change the shape of digital media. When using social media for e-commerce, techniques in PPC and SEO will ensure that traffic is generated to an account based on how a keyword has been used. This traffic will generate into sales leads, which might generate into a certain number of sales conversions. A correctly done social medium can be used as technique to drive more visits to a site without using any external or internal links in a page. Using social media as SEO strategies has worked not only because users of the social networking site visit pages but also because they refer other internet users and therefore form a broader market base. These referrals generate to more sales leads and conversions as compared to the number of leads generated from search results or an advertisement.     

Business Profile sites list 2013

Business Profile sites list 2013

share your business to following sites to get huge traffic,  create a member profile that directs traffic back to your company's Web site.

http://www.google.com/+/business/ Google+ Business Page
http://www.google.com/places/ (critical for a local business)
http://listings.local.yahoo.com/ (critical for a local business)
http://www.crunchbase.com/companies/new
http://www.aboutus.org
http://www.cityslick.net/
http://www.inlocal.com/
http://www.manta.com/
http://www.incompany.com
http://www.lookuppage.com/
http://www.bloomfire.com/ (Choose your company name for the URL and Bloomfire name)
http://www.yelp.com (PUBLIC REVIEW SITE)
http://www.insiderpages.com (PUBLIC REVIEW SITE)
http://www.citysearch.com (PUBLIC REVIEW SITE)
http://www.magicyellow.com/
http://bigsight.org/
http://sta.rtup.biz/
http://www.spoke.com/
http://www.xing.com/
http://www.linkedin.com/
http://www.connectture.com
http://www.ziggs.com
http://www.partnerup.com/
http://www.ryze.com/
http://cofoundr.com/
http://econnect.entrepreneur.com/
http://www.fastpitchnetworking.com/
http://www.bloomfire.com/
http://www.ecademy.com/
http://www.trade-pals.com/
http://www.younoodle.com/
http://www.google.com/profiles
http://www.ziki.com
http://www.naymz.com
http://www.onlineprnews.com
http://www.biznik.com
https://plus.google.com/
http://www.linkedin.com
http://www.twellow.com
http://www.biznik.com (Individual)
http://www.work.com (Individual)
http://www.scribd.com (Business or Individual)
http://www.hubpages.com (Individual)
http://www.docstoc.com (Business or Individual)
http://www.ezinearticles.com (Individual)
http://www.slideshare.net
http://www.ning.com/
http://www.google.com/places/http://maps.google.com/
http://listings.local.yahoo.com/
http://www.onlineprnews.com –Press releases
http://www.merchantcircle. — Is a great business tool for reaching other business’s.  The more active you are the more rewarding..
http://www.aboutus.org –  A must for any website or business
http://qapacity.com/
http://www.cityslick.net
http://www.manta.com/ — great business profile  site
http://www.talkbiznow.com/
http://www.businesscard2.com
http://www.phusebox.net
http://www.focus.com/
http://www.yelp.com
http://www.insiderpages.com
http://www.citysearch.com
http://www.hubpages.com
http://www.scribd.com
http://www.slideshare.com
http://www.docstoc.com
http://www.squidoo.com
http://www.spoke.com/

Content optimization techniques for SEO

Content optimization techniques 

Content in the website is one of the most important parts for a website as well as it is also the most valuable element for SEO

Theming Content

The first question you need to ask yourself when optimizing a page is, What is the Page About?

If you can’t answer this or your answer is a keyword, then maybe you shouldn’t be building the page. Seriously. You need the page to be about something in order for it to have value on your website.

In the case of my client, the page was about a conference in Los Angeles where the company was going to exhibit. It’s starting to make sense now, isn’t it? Specifically, the page was about a single type of software it sells. Let’s call it Software A.

Putting Content Into Context

The second question you need to ask yourself is, What is the Purpose of This Page?

Is it news, a press release, a blog post, an educational piece, a sales piece? What are your goals with the page?

In my client’s case, the goal was to announce that it would be at the event and give a little bit of background about Software A. I’d call it a press release.

Consider Content Timing

The third consideration is: How long will this content remain relevant?

• Is it an educational piece that will always be useful?
• Is it a product explanation that will be relevant until the next version comes out?
• Is it a news item that will always be interesting?
• Is it an event that will recur?

In my client’s case, the page was about an event that would happen once (next week, in fact) and then be over.

Content Optimization

Finally, we get to optimization for search. Given the other questions you’ve asked, what makes sense for optimization?

• Are there relevant keywords to use?
• Should you include links to other content?
• What should the Title, Description and Heading say?

Making Decisions

The answer is, it depends. Don’t apply a one-size-fits-all method to your optimization. Sometimes it doesn’t make sense to even put keywords on a page. Sometimes a few well-optimized links are all you need. Either way, the answer is common sense.

In my client’s case, they were putting out a news item about a conference for Software A in LA next week. I chose two key phrases in the text and linked them back to Software A’s pages. I chose a Title and Heading that read something like, “Company Presents Software A at Conference.” Anything beyond that would have been overkill.

So next time you’re wondering how to optimize a page, first use the handy chart below.

for full article read this link

- @ seo freelancer

Search Engine Optimization for beginners

Search Engine Optimization 

SEO Stands for Search Engine Optimization. SEO improves the volume and quality of traffic to a web site from search engines. On the other hand, Search Engine Optimization refers to the collection of techniques and practices that permit a site to get more traffic from search engines (Yahoo, Google and Microsoft). Conceptually, there are two ways of doing SEO. These are:

On-Page SEO:

This includes providing good content, good keywords selection,  putting keywords on correct places, giving appropriate title to every page etc.

Off-Page SEO:

This includes link building, increasing link popularity by submitting in open directories, search engines, link exchange etc.

A website is not fully optimized for search engines except both on and off-page SEO. Before starting SEO, you should have a good knowledge about the following:

A) Keyword Research: 

Before starting optimization of your site, you must have to know which terms you want to target. You may choose 3 or 4 keywords which will help you for better SEO. You can get this from here-Google Adwords

B) Keyword Volume: 

Estimate how much search traffic a specific keyword receives each month. You can get this from here- Google Adwords External Tool

C)  Keyword Density: 

keyword density means the relative frequency of the word in the text expressed as a percentage. For example, if a specific word is used 5 times on a page containing 100 words; the keyword density is 5%. If the density of a keyword is too low, the search engine will not pay much attention to it. If the density is too high, the search engine may activate its spam filter. So, the optimum value for keyword density is 5-7%.

D) Location of Keyword: 

keyword plays a significant role to increase the page rank. The closer a keyword or keyword phrase is to the beginning of a document, the more significant it becomes for the search engine.

E) Content: 

Content is the meat and bones of your Web site. Content is the King. It’s all the information your Web site contains, not just the words but also the Engagement Objects (the images, videos, audio, interactive technologies and so on that make up the visual space).

F) Page Rank:  

Page Rank can still be the deciding factor that bumps your site to the top of the search engines. Not only that, it is also a good indicator of which sites you should spend your most time trying to get links from. Install the Google Toolbar to find out.

G) Anchor Text: 

The quality of anchor text plays an important role in ranking your pages for specific keywords, especially competitive ones. Anchor text refers to the words that make up a link; they are the words that turn your mouse cursor into a finger-pointing hand. For example, in the sentence, "I love you." Here "love" is anchor text for the link.

H) Link Building: 

Link building is the SEO practice of obtaining links from external web sites to your own to improve both direct referrals ie. people clicking on the links and search engine ranking. Link building is all about increasing your site link popularity. Inbound linking (also called back links) is perhaps the most well known and often discussed of the link structure elements in search engine optimization. These back links are the links that point into your site from an outside Website.

How to increase Link Popularity?    

Here I am listing out some important tips which will help you to increase your web site link popularity. These are:

• Get your site listed in Open Directory Projects like dmog.org, yahoo.com.
• Submit your site in popular search engines manually. Don't go for automated submission.  
• Provide high quality content.
• Influence your personal relations with other webmasters. Put your site link on their sites. 
• Participate in Link Exchange Program. 
• Submit your site to bookmark sites like DIGG, and Slashdot etc. Before submitting please go through their spam policy.

Earnings from SEO is the most important matter for the freelancer. There are too many ways which will help you to earn money from SEO. If you begin starting SEO for your site & your site gets a good page rank then you can earn from your site by selling different services or products. Google Adsense is the most popular way to earn from internet ads. Besides this, you can get many works from outsourcing marketplace like; content writing, back link establishment, SEO consultant, on-Page optimization etc. 

THANKS.

 

Domain Age Plays important Role in Google search ranking

 Is Domain Age Plays important Role in Google search Ranking ?

There are many questions to answers,such as I have a domain which is four years old i have not setup hosting for that. if i use that domain to launch website will that help me in rankings? if, no then what factors in domain age are considered by Google ?


One SEO related question which is often asked throughout webmaster forums is how muchdomain registration age is important for SEO. 

The points behind this question include:

• well-established sites have old domain names, so by reverse logics, an old domain should mean that the site is well established;

• spammers register and drop domains quickly, thus logically spamming sites usually have newly registered domain names.

Generally, webmasters agree that domain age is hardly a powerful ranking factor but opinions vary:

• it can be no factor at all;

• it can play only a single minor factor in the millions of other factors (but it still is);

• it matters a lot (as most participants of this discussion seem to agree, for example).

Google’s patent “Information Retrieval Based on Historical Data” of 03/31/2005 reviewed by WebmasterWorld forum hugely accounted for these rumors implying that Google does look into domain registration 

While the patent does sound rather straightforward (by the way its official version is no longer available online, so it might have been deleted), domain age factor is bothoverestimated and misinterpreted. 

My point is simple: domain registration date cannot speak for either quality or trustworthiness of a website as:

• domains can be registered but never used for a long time (parked);

• new domains can be used for highly established companies (with the old domain 301-redirecting to the new one);

• a domain name can be used for illegitimate purposes for years and then sold to a “good” person/ company without any change of the initial registration date.

Thus my verdict to the whole dispute is as follows:

• Website age (and its backlink profile age) is what really matters;

• Domain age can play a minor part only as damping factor – i.e. one of the factors signaling the search engine that this might be a spammy / illegitimate site;

• Old domains may carry more weight due to their past records (i.e. old backlinks pointing to them) – this can be a good point to consider but then again if you are serious about your brand, keep in mind that an established domain already has associations and history before you own it and they might be hard to conquer.

Conclusion: domain registration date won’t of course hurt but it will hardly help. So I would focus on registering a new short niche-related and catchy domain name instead of trying to buy an old (previously owned by someone) one.

for more information visit this