Content optimization techniques for SEO

Content optimization techniques 

Content in the website is one of the most important parts for a website as well as it is also the most valuable element for SEO

Theming Content

The first question you need to ask yourself when optimizing a page is, What is the Page About?

If you can’t answer this or your answer is a keyword, then maybe you shouldn’t be building the page. Seriously. You need the page to be about something in order for it to have value on your website.

In the case of my client, the page was about a conference in Los Angeles where the company was going to exhibit. It’s starting to make sense now, isn’t it? Specifically, the page was about a single type of software it sells. Let’s call it Software A.

Putting Content Into Context

The second question you need to ask yourself is, What is the Purpose of This Page?

Is it news, a press release, a blog post, an educational piece, a sales piece? What are your goals with the page?

In my client’s case, the goal was to announce that it would be at the event and give a little bit of background about Software A. I’d call it a press release.

Consider Content Timing

The third consideration is: How long will this content remain relevant?

• Is it an educational piece that will always be useful?
• Is it a product explanation that will be relevant until the next version comes out?
• Is it a news item that will always be interesting?
• Is it an event that will recur?

In my client’s case, the page was about an event that would happen once (next week, in fact) and then be over.

Content Optimization

Finally, we get to optimization for search. Given the other questions you’ve asked, what makes sense for optimization?

• Are there relevant keywords to use?
• Should you include links to other content?
• What should the Title, Description and Heading say?

Making Decisions

The answer is, it depends. Don’t apply a one-size-fits-all method to your optimization. Sometimes it doesn’t make sense to even put keywords on a page. Sometimes a few well-optimized links are all you need. Either way, the answer is common sense.

In my client’s case, they were putting out a news item about a conference for Software A in LA next week. I chose two key phrases in the text and linked them back to Software A’s pages. I chose a Title and Heading that read something like, “Company Presents Software A at Conference.” Anything beyond that would have been overkill.

So next time you’re wondering how to optimize a page, first use the handy chart below.

for full article read this link

- @ seo freelancer

Search Engine Optimization for beginners

Search Engine Optimization 

SEO Stands for Search Engine Optimization. SEO improves the volume and quality of traffic to a web site from search engines. On the other hand, Search Engine Optimization refers to the collection of techniques and practices that permit a site to get more traffic from search engines (Yahoo, Google and Microsoft). Conceptually, there are two ways of doing SEO. These are:

On-Page SEO:

This includes providing good content, good keywords selection,  putting keywords on correct places, giving appropriate title to every page etc.

Off-Page SEO:

This includes link building, increasing link popularity by submitting in open directories, search engines, link exchange etc.

A website is not fully optimized for search engines except both on and off-page SEO. Before starting SEO, you should have a good knowledge about the following:

A) Keyword Research: 

Before starting optimization of your site, you must have to know which terms you want to target. You may choose 3 or 4 keywords which will help you for better SEO. You can get this from here-Google Adwords

B) Keyword Volume: 

Estimate how much search traffic a specific keyword receives each month. You can get this from here- Google Adwords External Tool

C)  Keyword Density: 

keyword density means the relative frequency of the word in the text expressed as a percentage. For example, if a specific word is used 5 times on a page containing 100 words; the keyword density is 5%. If the density of a keyword is too low, the search engine will not pay much attention to it. If the density is too high, the search engine may activate its spam filter. So, the optimum value for keyword density is 5-7%.

D) Location of Keyword: 

keyword plays a significant role to increase the page rank. The closer a keyword or keyword phrase is to the beginning of a document, the more significant it becomes for the search engine.

E) Content: 

Content is the meat and bones of your Web site. Content is the King. It’s all the information your Web site contains, not just the words but also the Engagement Objects (the images, videos, audio, interactive technologies and so on that make up the visual space).

F) Page Rank:  

Page Rank can still be the deciding factor that bumps your site to the top of the search engines. Not only that, it is also a good indicator of which sites you should spend your most time trying to get links from. Install the Google Toolbar to find out.

G) Anchor Text: 

The quality of anchor text plays an important role in ranking your pages for specific keywords, especially competitive ones. Anchor text refers to the words that make up a link; they are the words that turn your mouse cursor into a finger-pointing hand. For example, in the sentence, "I love you." Here "love" is anchor text for the link.

H) Link Building: 

Link building is the SEO practice of obtaining links from external web sites to your own to improve both direct referrals ie. people clicking on the links and search engine ranking. Link building is all about increasing your site link popularity. Inbound linking (also called back links) is perhaps the most well known and often discussed of the link structure elements in search engine optimization. These back links are the links that point into your site from an outside Website.

How to increase Link Popularity?    

Here I am listing out some important tips which will help you to increase your web site link popularity. These are:

• Get your site listed in Open Directory Projects like dmog.org, yahoo.com.
• Submit your site in popular search engines manually. Don't go for automated submission.  
• Provide high quality content.
• Influence your personal relations with other webmasters. Put your site link on their sites. 
• Participate in Link Exchange Program. 
• Submit your site to bookmark sites like DIGG, and Slashdot etc. Before submitting please go through their spam policy.

Earnings from SEO is the most important matter for the freelancer. There are too many ways which will help you to earn money from SEO. If you begin starting SEO for your site & your site gets a good page rank then you can earn from your site by selling different services or products. Google Adsense is the most popular way to earn from internet ads. Besides this, you can get many works from outsourcing marketplace like; content writing, back link establishment, SEO consultant, on-Page optimization etc. 

THANKS.

 

Domain Age Plays important Role in Google search ranking

 Is Domain Age Plays important Role in Google search Ranking ?

There are many questions to answers,such as I have a domain which is four years old i have not setup hosting for that. if i use that domain to launch website will that help me in rankings? if, no then what factors in domain age are considered by Google ?


One SEO related question which is often asked throughout webmaster forums is how muchdomain registration age is important for SEO. 

The points behind this question include:

• well-established sites have old domain names, so by reverse logics, an old domain should mean that the site is well established;

• spammers register and drop domains quickly, thus logically spamming sites usually have newly registered domain names.

Generally, webmasters agree that domain age is hardly a powerful ranking factor but opinions vary:

• it can be no factor at all;

• it can play only a single minor factor in the millions of other factors (but it still is);

• it matters a lot (as most participants of this discussion seem to agree, for example).

Google’s patent “Information Retrieval Based on Historical Data” of 03/31/2005 reviewed by WebmasterWorld forum hugely accounted for these rumors implying that Google does look into domain registration 

While the patent does sound rather straightforward (by the way its official version is no longer available online, so it might have been deleted), domain age factor is bothoverestimated and misinterpreted. 

My point is simple: domain registration date cannot speak for either quality or trustworthiness of a website as:

• domains can be registered but never used for a long time (parked);

• new domains can be used for highly established companies (with the old domain 301-redirecting to the new one);

• a domain name can be used for illegitimate purposes for years and then sold to a “good” person/ company without any change of the initial registration date.

Thus my verdict to the whole dispute is as follows:

• Website age (and its backlink profile age) is what really matters;

• Domain age can play a minor part only as damping factor – i.e. one of the factors signaling the search engine that this might be a spammy / illegitimate site;

• Old domains may carry more weight due to their past records (i.e. old backlinks pointing to them) – this can be a good point to consider but then again if you are serious about your brand, keep in mind that an established domain already has associations and history before you own it and they might be hard to conquer.

Conclusion: domain registration date won’t of course hurt but it will hardly help. So I would focus on registering a new short niche-related and catchy domain name instead of trying to buy an old (previously owned by someone) one.

for more information visit this

Strategies to make search engine ranking constant

HOW TO DO STABLE SEARCH ENGINE RANKING 

According to my experience, Google has a little bit its own decision to fluctuate results. My suggestion regarding this that perform proper competitive analysis to your competitors. those who are upper than you in the rank, perform complete analysis on all of these that what they are doing which you are not.

"While not difficult, it does take time and effort to optimize your website for Google and other major search engines. After you get the ranking, the work doesn't end, as constant monitoring, tweaking and optimizing is needed to keep your rank. So you can do exactly that, some SEO maintenance tips are given below.

As the Google's algorithm is highly confidential and we cannot assume the real factor, we cannot do a constant sort of process for keeping your position in top place. Fluctuation is an usual thing in Google SERPs. But keep trying on writing more quality contents and trying to get the more visitors.Don't stop off page activities. If you think that you have done excess then lack the number of submission but be regular.

As you said you have generated enough backlinks...Very first thing analyse again those backlinks. If you find any backlink of low quality or suspicious remove it instantly otherwise you may lose your current position also as Google is now focusing more on link profiles. If you have a clean and clear backlink profile, your site will automatically rank high. Keep up the good work..

You should do quality work for your site. You should collect good quality backlink. You should do on page of your site change the content of your site if it is copied to other and generate meta for all the pages of your website.


@ seo expert india

Press Releases links will not have impact in future

Matt Cutts : Press Releases links will not have impact in future 

An old fashion and sometimes often used method today, to get links to your web site, is to use press releases with embedded links in those releases.

So you'd contract a press release distribution company and make sure that the content of the release have links to your web site. That release would hopefully be syndicated by other news outlets and those outlets will keep the links intact.

Matt Cutts of Google said in a Google Webmaster Help forums that links from press releases shouldn't have a positive impact on your rankings.

Matt wrote:

Note: I wouldn't expect links from press release web sites to benefit your rankings, however.

Now, when you do press releases, it might get your web site in front of the eyes of bloggers, reporters and others, where what they write or link to may have an impact on your rankings. But the links within the releases themselves, Google says - they won't benefit your rankings.

read full article @

@ seo freelancer mumbai

SEO Mobile optimization techniques for better search result

Step #1: Understand Google’s mobile optimization preferences

As a website owner, you have several choices when launching a mobile version of your site. You can use a responsive site design that automatically detects when users are accessing your pages using mobile devices, you can control your site’s display using separate HTML and CSS files or you can create an entirely separate mobile website on an “m.yourwebsite.com” domain.

Here’s how Google feels about each of these options:

“Google supports smartphone-optimized sites in three configurations:

1. Sites that use responsive web design, i.e. sites that serve all devices on the same set of URLs, with each URL serving the same HTML to all devices and using just CSS to change how the page is rendered on the device. This is Google’s recommended configuration.
2. Sites that dynamically serve all devices on the same set of URLs, but each URL serves different HTML (and CSS) depending on whether the user agent is a desktop or a mobile device.
3. Sites that have separate mobile and desktop URLs.”

As a rule, the search engine supports all of these different options, though given how competitive the mobile world is becoming, most companies will benefit from working with Google’s recommended configuration.

Step #2: Create a responsive design

Given Google’s recommendations, it’s clear that the best path for webmasters who are interested in pursuing mobile optimization is to create a responsive website design that serves up the same information using separate CSS files that are triggered by mobile browsers.

In nearly all circumstances, there are two primary ways to do this:

• Purchase a website design theme with responsive options built in, or
• Coordinate with a web developer to have a custom responsive version of your existing website built.

The approach that’s right for you will depend on the size and complexity of your existing website, as well as your mobile marketing budget. Working with web developers or design agencies to have your current design coded into a responsive format will obviously be much more expensive to complete than purchasing a standard template, though this expense may be worthwhile if you’ve invested heavily in your corporate branding.

Step #3: Understand mobile design limitations

Whichever route you take, there are a few specific mobile design cautions that you’ll want to keep in mind throughout the design process:

Mobile users hate scrolling. 

Scrolling can be challenging on mobile devices, which is why most users want to be able to log on and find the information they need without having to adjust their screens. If the content of your pages is too long to display correctly, consider breaking up chunks of text onto separate pages.

Feature timely information prominently. 

If you’re a pizza parlor, it’s much more likely that mobile users are searching for your hours and address, not your company’s history. Carefully consider which pieces of information should be featured on your mobile homepage to avoid forcing your users to go hunting for the details they need.

Render images on a percentage basis, not an absolute pixel basis. 

Rendering images according to a fixed number of pixels can disrupt mobile displays. To prevent images from breaking your responsive website design or otherwise mucking up your display, size them using percentages instead.

Allow mobile users to access your desktop site. 

Although most mobile users are looking for quick pieces of information about your company, other readers may be looking to kill a significant amount of time on your site. To give these viewers access to your full site’s content, give them the option of switching from your mobile display to your desktop website.

Place mobile calls-to-action carefully. 

Finally, if you’re going to include calls-to-action on any part of your mobile website, be sure that they’re obvious to device-based viewers. Instead of the standard bottom-right placement, consider putting these buttons and statements in the upper left-hand corner of your mobile website version.

Step #4: Cater to mobile SEO needs

For the most part, mobile SEO doesn’t differ significantly from standard desktop SEO. You’ll still want to ensure that all of the pages on your website have the proper title, meta description, and headline tags in order to rank well in the mobile search results, and you’ll still want to court backlinks to your site’s pages, as the URLs of your mobile site will be the same as those on your desktop website (just rendered differently according to responsive design principles).

for full article read this

@ seo freelancer

Website’s Structure which can Affects its SEO

When it comes to SEO training, most of the resources out there are quick to extol the benefits of both on-site optimization (typically, including your target keywords in key areas across your website) and off-site SEO (as in the case of external link building activities).

However, many of these introductory guides gloss over a subject that’s just as important to your website’s natural search success—its underlying structure. In fact, there are a number of different ways your website’s structure can influence its overall SEO authority, so be sure to brush up on the following site structure elements to make your website is as search-friendly as possible.

Element #1: Site Navigation

At first glance, website navigation might seem like one of those things that happens organically. That is, you don’t plan out where you’ll place every page on your website; categories and hierarchies simply start to form on their own as the size and breadth of your website grows.

When it comes to SEO, though, this is a huge mistake! The structure of your website plays a tremendous role in its overall SEO authority, and the specific navigation elements you put into place deserve plenty of attention in this process.

Your first site navigation consideration should be to avoid using navigation types that make it difficult for the search engines to crawl through your pages. Particularly, steer clear of navigation structures that are built entirely in Flash or JavaScript. While these formats might look flashy to your visitors, they’re nearly impossible for the search engine spiders to parse and crawl.

Instead, stick with navigation schemes based in XHTML and CSS (or, if you must, images that use appropriate keywords in their ALT tags). These navigation structures are more easily read by the search engine spiders, making it more likely that your pages will be crawled, indexed, and displayed in the SERPs, where appropriate.

But beyond the initial setup of your website’s navigation structure, you’ll also want to pay attention to your website’s depth.

When it comes to websites, “depth” refers to the number of clicks needed to reach any page on your site from your home page. From an SEO perspective, a shallow website (that is, one that requires three or fewer clicks to reach every page) is far more preferable than a deep website (which requires lengthy strings of clicks to see every page on your site).

As an added bonus, don’t forget that shallow navigation structures improve your website’s usability, making it far less likely that visitors will give up trying to find the content they were looking for in your buried pages. This decreases your website’s bounce rate and may improve your overall average time on site, both of which are factors that are suspected to play a further role in SEO rankings.

Element #2: Internal Linking

Of course, if your website is large, controlling the depth of your website through your site’s navigation structure alone isn’t entirely feasible. If you have 100 total pages, for example, you’d need more than 30 separate categories to make all of your pages accessible within three clicks using navigation structures alone, which would almost certainly bog down your site’s appearance and functionality.

So, while structuring your navigation paths correctly from the start can help to improve your website’s SEO performance, you can also decrease your site’s depth through the use of internal linking.

In the world of SEO, there are two types of backlinks:

• External backlinks, which are links that point to your website from an entirely separate site, and
• Internal backlinks, which consist of connections between individual pages within your website.

Creating internal links between the pages on your website offers a number of different SEO advantages:

• As mentioned above, internal links decrease the number of clicks required to access each page on your website, allowing the search engines to use their crawl budgets more effectively.
• Internal links offer opportunities to use keyword-rich anchor texts throughout your pages (though you should be careful to only create internal links to relevant, useful pages, instead of using this as an opportunity to create keyword-stuffed links).
• Internal links improve the user experience on your website by providing readers with additional materials that may pique their interests. As a result, both average time on site and average pages per visit go up, leading to potential SEO and conversion rate benefits.

Fortunately, unlike plotting out your website’s entire navigation structure, getting started with an internal linking plan is easy. Whenever you add a new page, article, or blog post to your website, take a second to see if the readers who are accessing this new content might be interested in other topics you’ve covered elsewhere on your site.

If you do find opportunities to recommend related pieces, create internal links within your new content that point to these other website pages.

Again, keep in mind that, though there is some benefit to creating internal links that utilize keyword-optimized anchor text, this shouldn’t be your primary pursuit. Keep the focus on serving up interesting content to your readers, and don’t be afraid to skip internal linking on new content pieces altogether if you’d have to stretch to make other articles seem relevant.

Element #3: URL Structure

One final website structure element to consider is how your individual page URLs are built. As you might expect, there’s a potential SEO benefit to be had from integrating your company’s target keywords into this vital navigation area.

The specific steps you’ll need to take to set up an SEO-friendly URL structure depend on whether your site runs on HTML or a content management system (CMS) like WordPress, Joomla or Magento.

HTML websites

If you run an HTML-oriented website, your page URLs will be built according to the file names of every new HTML file you create and upload to your site.

For example, if you use a desktop website editing program like Dreamweaver to create a new article and save your file as “my-new-article.html,” the full URL of your article once uploaded to the root domain of your website will be “http://www.mydomain.com/my-new-article.html.”

Now, in this example, odds are you aren’t trying to get your website ranked for the keyword phrase “my new article.” So, instead of using generic file names, take the time to label each file with a descriptive name that includes your target keyword.

Be sure to separate multiple words with dashes, rather than underscores, as the search engine spiders may interpret words separated by underscores as a single word (as in, the file name “apple_pie” might be read as “applepie” to the search engines in some cases).

CMS websites

Typically, most CMS websites make it easy to create search-optimized page URLs, though you may need to tweak a few settings to get the greatest SEO benefit possible.

For example, in the case of WordPress, you’ll need to first navigate to the “Permalinks” section of the “Settings” area within your dashboard and select a link structure option that includes your post title within the full URL assigned to each post. If you don’t take this action, your URLs will—by default—include the numbers and codes created for each new post by WordPress’s standard settings.

According to the default WordPress settings, a new post URL structure could look like this:

http://www.mydomain.com/?p=144

By selecting the “Post name” option within the “Permalinks” panel, this URL would be transformed to:

http://www.mydomain.com/post-title.html

This second variation is both more appealing to readers (leading to higher rates of engagement on your website) and confers the SEO advantage of being able to include your target keywords in your URLs.

If you’re using a CMS other than WordPress, consult the Help section of your chosen platform for complete instructions on how to set up SEO-friendly URLs on your website.

Even if you’ve already built your website without these elements in mind, it’s still very possible to go back and make the changes needed to ensure that your website qualifies for full consideration by the search engines and their automated spider programs.

Try correcting one element, or even one element on one single page, at a time. With consistent effort, you’ll see substantial SEO benefits as the result of your site structure changes.

for full article visit this link

@ seo freelancer